Our Story and Philosophy
About Oliver James Lilos
Where we've been and where we are going
Founder's Note
"As a child, my parents would spend their summer days lounging around and soaking up the sun. At the center of our summer experience were Lilos. Parents and friends would share the Lilos, chatting away and telling stories.
For us kids, we were acutely aware of our parents' fondness of their time on the Lilos.
We would eagerly watch, waiting until they were fully settled and completely dry. When the moment arrived, we would sneak up behind them and cannonball them, reveling in our deviousness."
Oliver Micklewright
Our first Lilos c. 2017
The launch of 'LILO'
Starting in Los Angeles, our first and original Lilos
The Goal
Design the finest inflatable Lilos. Lilos that would stand the test of time, look great but, beyond a product, also capture that same feeling that our founder had as a child
The First Lilos
The initial product concept was simple, develop a more durable inflatable core, not like your typical PVC toys and then upholster this core with outdoor performance fabrics. This process was not novel but had never perfected
Our positioning and our goals
The Brand
To be the leader in performance inflatables
The OJL Lifestyle
Capturing the feelings of those languid summer days and sharing that feeling with our customers
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